In 1992 the European Cup was rebranded as the. Along with changes to the competitions format, including the introduction of a group stage, UEFA called for a complete design overhaul and commissioned the marketing company, TEAM (Television Event And Media) to carry out the rebrand. It was the process that gave us the distinctive.
Britten used the first few bars of Handel’s rising string phrase, adapting them into a full three minute orchestral composition, performed by the. Britten employed a linguist to translate numerous superlatives into English, French and German – the three official languages of UEFA.
Since its introduction the anthem has become synonymous with the competition and is now loved all over the world by fans and players alike.